The 20 Most Expensive Keywords in Google Ads

How does Google make money? Surprisingly, 97% comes from online pay-per-click advertising. At TheCountiesInfo we can’t get enough PPC; that’s why we decided to research and find out what the most expensive keywords are in Google.

Some of our results about the most popular and expensive PPC keywords were expected, while some (like cord blood and mesothelioma treatment) surprised our readers and us.

The Top 10 Most Expensive Keywords are:

1. Insurance
2. Loans
3. Mortgage
4. Attorney
5. Credit
6. Lawyer
7. Donate
8. Degree
9. Hosting
10. Claim

You’ll notice that these top ten most expensive AdWords keywords deal primarily with financing and industries that manage vast sums of money. The fact that the educational keyword “degree” is one of the top ten most expensive Google keywords, right up with lawyers and credit, reminds us of the growing cost of education.

The next ten most expensive keywords complete our total list, resulting in the top 20 most expensive keywords:

1. Conference Call
2. Trading
3. Software
4. Recovery
5. Transfer
6. Gas/Electricity
7. Classes
8. Rehab
9. Treatment
10. Cord Blood

There you have it – the highest cost keywords. If you are considering entering into one of these industries, be ready to pay high cost-per-click rates for the top keywords.

While some may start treatment facilities for the greater good, be aware that you’ll wind up in one of the most expensive niche groups, and your paid search marketing wallet will suffer from those high CPCs.

The most expensive SEM keywords may be frustrating for those in the industries, but they are the best keywords for Google, which makes 97% of revenue from advertising on Google sites (AdWords, AdSense).

In the last four quarters, the biggest player in search engine history brought in $32.2 billion in total advertising revenue.

Keyword	Search Volume	CPC
Insurance	100K – 1M	$43
Lawyer	100K – 1M	$41
Mortgage	100K – 1M	$24
Attorney	100K – 1M	$18
Donate	100K – 1M	$16
Conference call	10K – 100K	$21
Degree	100K – 1M	$21
Credit	100K – 1M	$20
Electricity	100K – 1M	$13
SEO	100K – 1M	$11

Latest Update 2022

Highest PAYING INSURANCE KEYWORD

Keyword	Search Volume	CPC
auto insurance quotes	40.500	$ 103.05
workers compensation insurance	14.800	$ 103.02
car insurance quotes	165.000	$ 97.61
compare car insurance online	170	$ 93.57
buy car insurance online	1.600	$ 89.65
auto insurance	165.000	$ 86.77
commercial auto insurance	9.900	$ 84.74
small business insurance	14.800	$ 82.63
professional indemnity	140	$ 80.54
general liability insurance	5.400	$ 77.06
e&o insurance	8.100	$ 76.07
business insurance	40.500	$ 75.26
car insurance	368.000	$ 75.20
insurance quotes	135.000	$ 73.91

Lawyer Keywords

• motorcycle lawyer $ 317.61
• automobile accident lawyers $ 244.03
• auto injury lawyers $ 241.30
• accident claims lawyers $ 239.51
• mesothelioma law firm $ 232.67
• accident attorney $ 222.56
• accident lawyers firm $ 214.14
• accident lawyer $ 189.58
• car wreck lawyer $ 186.39
• car lawyer $ 176.11

Mortgage Keywords

• home refinance $ 75.23
• the best mortgage refinance companies $ 74.39
• refinance home loan $ 66.59
• mortgage preapproval $ 66.12
• best place to refinance mortgage $ 65.90
• refinance mortgage $ 63.57
• best refinance companies $ 62.37
• best refinance rates are $ 60.61

Donate Keywords

• kidney foundation car donation of $ 55.98
• UNICEF donation $ 54.15
• reputable car donation charities $ 49.68
• NPR car donation of $ 47.07
• donate money to charity $ 46.28
• best car donation charities $ 43.14
• cancer research donation of $ 41.22
• donating to charity $ 39.73

Degree Keywords

• MSW online $ 122.51
• MSW programs $ 107.04
• masters in social work $ 98.26
• online psychology degree $ 94.63
• online colleges $ 93.02
• online social work degree $ 90.35
• MSW degree $ 81.60
• psychology courses online $ 80.89
• online business degree $ 80.76
• elementary education online $ 75.00
• online MBA programs $ 71.99

SEO Keyword

• dental SEO company $ 149.33
• SEO reputation management $ 97.36
• SEO copywriting services $ 97.16
• International SEO services $ 97.13
• International SEO agency $ 95.03
• SEO for plumbers $ 88.26
• SEO marketing experts $ 76.92
• SEO for eCommerce website $ 75.93
• b2b SEO services $ 72.15

Web Hosting Keyword

• the best cloud hosting for WordPress $ 123.20
• WordPress hosting services $ 110.93
• dreamhost web hosting $ 107.26
• best WordPress hosting 2021 $ 97.24
• WordPress cloud hosting $ 93.88
• best managed WordPress hosting $ 90.83
• premium WordPress hosting $ 88.94
• fastest WordPress hosting $ 88.30
• dedicated WordPress hosting for $ 86.48
• WordPress VPS hosting $ 82.79
• cloud-based hosting providers $ 82.09
• best wp hosting $ 79.37
• WordPress domain and hosting $ 73.39
• WordPress hosting $ 72.20
• best Magento hosting $ 70.10
• month to month web hosting $ 69.05
• VPS WordPress $ 67.16
• WordPress hosting sites $ 62.03
• best WordPress hosting sites $ 61.97

Software Keywords

• accounting software $ 53.56
• project management software $ 49.39
• AOMEI back upper $ 39.21
• dental software $ 38.08
• CRM software $ 38.02
• ERP software $ 37.26
• pos system $ 36.74
• CRM $ 36.41
• Zoho people $ 32.62
• CRM system $ 32.37
• project management tools $ 31.57
• sap business one $ 31.10
• CMMS $ 30.57
• software development $ 28.71

Medical Keywords

• medical billing and coding $ 56.30
• medical billing $ 32.72
• air ambulance $ 31.62
• medical coder $ 27.66
• emr systems $ 22.87
• medical care $ 17.03
• online prescription $ 16.75
• emrs $ 15.55
• private healthcare $ 12.83
• emergency medicine doctor near me $ 12.14
• weight loss clinic $ 10.69
• st joseph medical center $ 10.55
• medical student $ 10.32
• medical practitioner $ 10.12
• uber health $ 9.37
• weight loss clinic $ 9.36
• Western medicine $ 9.26
• mental health care plan $ 9.10

Top 13 AdSense High CPC Countries List

1. United States
2. United Kingdom
3. Australia
4. Sweden
5. Canada
6. Finland
7. Denmark
8. Netherlands
9. Germany
10. Switzerland
11. New Zealand
12. Italy
13. Brazil

How to find high CPC keywords?

Finding high CPC keywords is a difficult task. Finding low-competition keywords is the first step.

There are many places to find keywords other than Google Adwords, such as your own website, competitors’ websites, and more.

After finding some good keywords, you need to do some keyword research.

The best way to research keywords is by using the Google Adwords Keyword tool and finding out the cost per click of your keyword. This will determine how much money you could potentially make from that keyword in a month.

My experience with high CPC keywords

The issue with CPC keywords is that the market is oversaturated. There are way too many people bidding on these keywords and too many advertisers fighting for the same space on a Google search results page. This makes it very difficult to be seen and to have your page stand out.

What can you do to get around this? Well, there are two things you can do. First, you can hope for a miracle. But that’s not an effective strategy. The second thing you can do is diversify your content by incorporating other traffic sources such as social media.